<div style="text-align: justify; "><b style="font-size: 1rem;">Twitter's new owner Elon Musk has said Donald Trump's account has been reinstated after running a poll in which users narrowly backed the move.</b><br></div><div style="text-align: justify;"><br></div><div style="text-align: justify;">"The people have spoken," tweeted Mr Musk, saying that 51.8% of more than 15 million Twitter users voted for the ban to be lifted.</div><div style="text-align: justify;"><br></div><div style="text-align: justify;">But the former US president may not return to the platform, earlier saying: "I don't see any reason for it".</div><div style="text-align: justify;"><br></div><div style="text-align: justify;">His account was suspended in 2021 due to the risk of incitement of violence.</div><div style="text-align: justify;"><br></div><div style="text-align: justify;">Twitter's previous management acted just days after Donald Trump's supporters stormed the US Capitol in Washington DC on 6 January.</div><div style="text-align: justify;"><br></div><div style="text-align: justify;">Hundreds of rioters entered the complex as the US Congress attempted to certify Joe Biden's victory in the presidential election. The ensuing violence led to the deaths of four civilians and a police officer.</div><div style="text-align: justify;"><br></div><div style="text-align: justify;">Soon after the riots, Donald Trump's Facebook, Instagram and YouTube accounts, which all had tens of millions of followers - were also suspended.</div><div style="text-align: justify;"><br></div><div style="text-align: justify;">Several months later, he launched his own social media platform, Truth Social.</div><div style="text-align: justify;"><br></div><div style="text-align: justify;">Earlier this week, the Republican announced that he would once again run for the US presidency in 2024.</div><div style="text-align: justify;"><br></div><div style="text-align: justify;">Mr Musk, the world's richest man, took control of Twitter in October in a $44bn (£37bn) deal.</div><div style="text-align: justify;"><br></div><div style="text-align: justify;">He immediately embarked on a series of radical changes within the social media giant, amid concerns that he might loosen Twitter's regulations on hate speech and misinformation.</div><div style="text-align: justify;"><br></div><div style="text-align: justify;">With just over a week before the US midterm elections on 8 November, he responded to questions about whether he would reinstate Mr Trump's account by tweeting: "If I had a dollar for every time someone asked me if Trump is coming back on this platform, Twitter would be minting money!"</div><div style="text-align: justify;"><br></div><div style="text-align: justify;">Earlier this week, he told employees that the company's office buildings would be temporarily closed, with immediate effect.</div><div style="text-align: justify;"><br></div><div style="text-align: justify;">The announcement comes amid reports that large numbers of staff were quitting after Mr Musk called on them to sign up for "long hours at high intensity" or leave.</div><div style="text-align: justify;"><br></div><div style="text-align: justify;">Elon Musk had clearly decided that it was easier, and arguably more democratic, to simply ask Twitter followers whether the former president should return.</div><div style="text-align: justify;"><br></div><div style="text-align: justify;">And Donald Trump felt the poll was significant, urging his followers on Truth Social to "vote now with positivity, but don't worry, we aren't going anywhere. Truth Social is special".</div><div style="text-align: justify;"><br></div><div style="text-align: justify;">It's an odd statement. If Mr Trump isn't thinking of returning, why urge his followers to vote?</div><div style="text-align: justify;"><br></div><div style="text-align: justify;">Truth Social has relatively few users compared with Twitter. In September, app analysts Sensor Tower estimated that just 92,000 people downloaded Truth Social. Nearly 15 million people downloaded Twitter over the same period.</div><div style="text-align: justify;"><br></div><div style="text-align: justify;">Mr Trump would love to have his megaphone back: Twitter was his favourite app, a platform he used to drum up support, and dominate the news cycle.</div><div style="text-align: justify;"><br></div><div style="text-align: justify;">But while he would have a far greater reach on Twitter, he has a financial interest in making Truth Social succeed. The app is owned by the Trump Media & Technology Group, and if he were to go back to Twitter, it's hard to see how Truth Social could continue.</div><div style="text-align: justify;"><br></div><div style="text-align: justify;">That helps to explain why we are not seeing Donald Trump clamouring to return to Twitter - yet.</div><div style="text-align: justify;"><br></div><div style="text-align: justify;">But in the longer term, he will have to weigh up financial decisions with political ones, and with intentions to run for president again - don't rule him out returning. BBC</div><div style="text-align: justify;"><br></div><div style="text-align: justify; ">bnbd24/kh</div>