<div style="text-align: justify; "><span style="font-size: 1rem;">In the ancient city of Jericho in the occupied West Bank, a prehistoric site has raised Palestinian hopes of a tourism boom after UNESCO declared it a World Heritage site.</span><br></div><div style="text-align: justify;"><br></div><div style="text-align: justify;">Just a few dozen visitors braved the midday sun to stroll around Tell al-Sultan, where archaeologists have unearthed evidence of community life dating back about 10,000 years.</div><div style="text-align: justify;"><br></div><div style="text-align: justify;">Passersby may not spot the inconspicuous mound tucked away on the edge of Jericho, but it drew international attention in September when it was added to UNESCO's World Heritage List.</div><div style="text-align: justify;"><br></div><div style="text-align: justify;">Residents celebrated with fireworks, well aware that such recognition could change their fortunes.</div><div style="text-align: justify;"><br></div><div style="text-align: justify;">"For the first time, I felt that there was justice in the world," said Jericho mayor Abdulkareem Sider.</div><div style="text-align: justify;"><br></div><div style="text-align: justify;">"Hopefully it will have a significant positive impact on the number of tourists," he added at his office in city hall, where paintings of Jericho's heritage adorn the walls.</div><div style="text-align: justify;"><br></div><div style="text-align: justify;">Jericho boasts a wealth of ancient sites, including the extensive mosaics of Hisham's Palace, an early Islamic site which Palestinian officials hope will be next to get a UNESCO listing.</div><div style="text-align: justify;"><br></div><div style="text-align: justify;">A monastery clings to the Mount of Temptation, where Christians believe Jesus struggled with Satan for 40 days, while other biblical sites are dotted across the landscape.</div><div style="text-align: justify;"><br></div><div style="text-align: justify;">But despite such cultural treasures, visitor numbers remain relatively low.</div><div style="text-align: justify;"><br></div><div style="text-align: justify;">In the first half of this year, there were 32,535 hotel guests in the Jericho area, according to the Palestinian Central Bureau of Statistics.</div><div style="text-align: justify;"><br></div><div style="text-align: justify;">That compares to 221,377 in Bethlehem, the West Bank town celebrated by Christians as the birthplace of Jesus.</div><div style="text-align: justify;"><br></div><div style="text-align: justify;">A Chinese tourist outside Tell al-Sultan admitted she had no idea about the ancient site, telling AFP she was only brought to the adjacent restaurant as part of a bus tour.</div><div style="text-align: justify;"><br></div><div style="text-align: justify;">- Inadequate labelling -</div><div style="text-align: justify;"><br></div><div style="text-align: justify;">Despite the fanfare surrounding the UNESCO announcement, just a few signs at Tell al-Sultan explain the historical significance of the site where a permanent settlement had emerged by the 9th to 8th millennium BC.</div><div style="text-align: justify;"><br></div><div style="text-align: justify;">Maddie Oto, a 22-year-old American student on an educational tour, suggested the site needs better labelling to make it accessible.</div><div style="text-align: justify;"><br></div><div style="text-align: justify;">"You have to come here with a guide, to learn the things that we're learning," she said at Tell al-Sultan, while a cable car overhead carried visitors to the Mount of Temptation.</div><div style="text-align: justify;"><br></div><div style="text-align: justify;">Mohammed Mansour, in charge of developing Jericho's archaeological sites, is mindful of the shortcomings but says improvements are on the way thanks to funding from Italy.</div><div style="text-align: justify;"><br></div><div style="text-align: justify;">"We will make a new museum with a new entrance, with a walkway for visitors, and also to protect the site, putting some shelters in some areas," he said.</div><div style="text-align: justify;"><br></div><div style="text-align: justify;">Mansour's face lit up as he talked about the 29 cultural layers found at Tell al-Sultan, where thousands of years ago residents were able to build steps up a tower and begin community living and a belief system.</div><div style="text-align: justify;"><br></div><div style="text-align: justify;">But while domestic and international funding will go some way towards promoting tourism in the city, Palestinians have no actual capacity to issue tourist visas.</div><div style="text-align: justify;"><br></div><div style="text-align: justify;">Neighbouring Jordan can be seen from Tell al-Sultan but the nearby crossing is controlled by Israel, which has occupied the West Bank since the Six-Day War of 1967.</div><div style="text-align: justify;"><br></div><div style="text-align: justify;">Both Mansour and the mayor lamented that many tourists come to Jericho as a stop on a broader tour led by guides with Israeli licences and, as a result, visitors often believe they are in Israel rather than the Palestinian territories.</div><div style="text-align: justify;"><br></div><div style="text-align: justify;">- 'Unbelievably beautiful' -</div><div style="text-align: justify;"><br></div><div style="text-align: justify;">The city also draws visits by Israeli Arabs, descendants of Palestinians who stayed on their land after Israel's creation in 1948.</div><div style="text-align: justify;"><br></div><div style="text-align: justify;">Shadia Dahamshi, from Kafr Kanna in northern Israel, was wowed by the "unbelievably beautiful" Hisham's Palace which was recently restored with Japanese funding.</div><div style="text-align: justify;"><br></div><div style="text-align: justify;">"The place is really, really marvellous," said the 55-year-old, amazed by the skill of the eighth-century craftsmen who built the fortified residence.</div><div style="text-align: justify;"><br></div><div style="text-align: justify;">Her relative, however, pointed to the lack of air conditioning in a region where summer temperatures regularly top 40 degrees Celsius (104 degrees Fahrenheit).</div><div style="text-align: justify;"><br></div><div style="text-align: justify;">The mayor aspires to improve the visitor experience by lighting up the ancient sites so that they can be toured after dark, as well as encouraging tourists to explore more of the Jordan Valley.</div><div style="text-align: justify;"><br></div><div style="text-align: justify;">"One day is not enough!" said Sider, who wants to develop tours of the date palms surrounding the city and walking trails through the valley.</div><div style="text-align: justify;"><br></div><div style="text-align: justify;">Tourists can travel to the Jordan River, the Dead Sea or discover local cuisine, he added.</div><div style="text-align: justify;"><br></div><div style="text-align: justify;">"Jericho is the oldest city in the world, so it's the right for all people" to visit, said the mayor. AFP</div><div style="text-align: justify;"><br></div><div style="text-align: justify; ">bnbd24/kh</div>