<div style="text-align: justify; "><span style="font-size: 1rem;">While one may think celebs sharing glimpses from their day-to-day lives on social media is just for the love of their fansthe reality goes beyond that. Did you know celebs and influencers earn huge amounts for every activity. they do on social media? Case in point: cricketer Virat Kohli who reached the 250-million-followers mark on Instagram recently charges about ₹3.5 to 5 crore for one post on Instagram.&nbsp;</span><br></div><div style="text-align: justify;"><br></div><div style="text-align: justify;">A source says that the fee varies for different elements on the social media platform: “A story is cheaper than a post, because a post stays foreverA story with a link to the brand’s page is expensive. Even a post with a link is pricey. The most expensive is when a celebrity’s page does a collab with a brand’s page.”</div><div style="text-align: justify;"><br></div><div style="text-align: justify;">MOST FOLLOWED INDIAN CELEBS ON INSTA (in millions) and EARNINGS PER POST</div><div style="text-align: justify;"><br></div><div style="text-align: justify;">Virat Kohli- 250- 3.5-5 CRORES</div><div style="text-align: justify;"><br></div><div style="text-align: justify;">Priyanka Chopra Jonas- 87.7- 2 CRORES</div><div style="text-align: justify;"><br></div><div style="text-align: justify;">Shraddha Kapoor- 80.8- 1.5 CRORES</div><div style="text-align: justify;"><br></div><div style="text-align: justify;">Alia Bhatt- 77.4- 1.5- 2 CRORES</div><div style="text-align: justify;"><br></div><div style="text-align: justify;">Deepika Padukone- 74.1- 2 CRORES</div><div style="text-align: justify;"><br></div><div style="text-align: justify;">Katrina Kaif- 72.8- 1 CRORE</div><div style="text-align: justify;"><br></div><div style="text-align: justify;">Shrenik Gandhi, CEO and Co-founder, White Rivers Media, who has worked with a host of both Indian and international talents on the digital space, tells us, “Social media contributes a lot to a celeb’s financial department. Social media is the only two way medium, it acts as a strong validator or unvalidator for a brand, which is priceless. Secondly, let’s assume before I sign a deal with an actor. It acts as a great research tool for me. If a sneaker brand approaches me and says ‘3 crore spend karne hain’, social media becomes my mining tool to search for a sneaker head. The brands benefit a lot by collaborating with the celeb. About 20-30 percent of revenue in a celeb’s life in a year is from social media deals, which is a huge pie.”</div><div style="text-align: justify;"><br></div><div style="text-align: justify;">Another insider who works very closely with celebs but wants to remain anonymous, says it is not necessary that a celeb becomes the brand ambassador in order to do a post, there are deals cut for specific posts too. “If you see, Audi had done a campaign, Virat was also a part of it, Kareena Kapoor Khan and Hrithik Roshan too. Campaign to campaign basis bhi hoti hain deals,” we are told.</div><div style="text-align: justify;"><br></div><div style="text-align: justify;">And such is the impact of social media, that sometimes brands prefer to shoot less ads with the celeb but ask them to post more. “The brand tells us in the beginning we will need say, four social media posts in a year, and not just Instagram, but Insta plus Twitter, or plus Facebook. Basis that a star’s contract is worked upon. The star also sees how much time they require from them for a shoot. Sometimes the brands prefer that they not shoot for eight hours but four instead, and do 1-2 extra social media posts. That’s how important it has become,” adds our source. HT</div><div style="text-align: justify;"><br></div><div style="text-align: justify; ">bnbd24/kh</div>