UK Prime Minister Boris Johnson rode a made-in-India Hero Cycles bike designed in the UK as he launched a new GBP 2-billion cycling and walking drive which is part of the government's anti-obesity strategy to combat COVID-19.
Johnson, 56, a known cycling enthusiast, was seen riding on a Hero Viking Pro bike to Canalside Heritage Centre at Beeston in Nottingham, central England, on Tuesday when he unveiled plans for thousands of miles of new protected bike lanes, cycle training for everyone and bikes available on prescription as part of a new fitness strategy, reports PTI.
Johnson said: "From helping people get fit and healthy and lowering their risk of illness, to improving air quality and cutting congestion, cycling and walking have a huge role to play in tackling some of the biggest health and environmental challenges that we face."
"But to build a healthier, more active nation, we need the right infrastructure, training, and support in place to give people the confidence to travel on two wheels. That's why now is the time to shift gears and press ahead with our biggest and boldest plans yet to boost active travel -- so that everyone can feel the transformative benefits of cycling," he said.
Hero Cycles took over the brands Viking, Riddick, and Ryedale and redesigned the range under the brand name Insync.
The company said its Insync range consists of 75 bikes and is the first to be designed at Hero Cycles Global Design Centre (HGD) in Manchester.
"Insync is delighted that the Prime Minister rode one of our Viking bikes after announcing what will be a landmark moment for cycling in the UK," said Pankaj M. Munjal, chairman and managing director of Hero Motors Company, which includes Hero Cycles, Insync, the Viking and Lectro brands.